Strategic Communications · Zagreb
by Alenka Ostrihon
Communications & Media Strategy Expert
Executive & Personal Branding
I am Alenka Ostrihon, strategic communications and media expert with more than 25 years of experience shaping stories, conversations and public communication in Croatia. Through Media Mind, I help leaders, organisations and individuals communicate with clarity, build credibility and create impact through strategic communication, education and meaningful projects.
Let's work togetherAlenka Ostrihon
My Approach
"My business philosophy is a one-on-one approach with each client — because this is the only way to achieve results that truly satisfy both parties."
Through Media Mind, my vision is to transform society into a place of equal opportunities and, by promoting equality, contribute to the global movement for fostering success. Every project begins with listening and ends with impact.
How we can work together
PR & Media
Relations
Strategic communication campaigns that boost brand and personal visibility through media, storytelling, and tailored training sessions. I empower clients to communicate with confidence and impact.
Consulting
Advisory services in media communication and branding, tailored to the specific needs of each client. My goal is to empower organisations and individuals with the tools needed for successful and authentic communication.
Special
Projects
Developing and leading innovative projects that address important social issues, with a strong focus on women's empowerment and the promotion of equal opportunities.
Events
Organising and moderating conferences, panels, and educational events that bring together experts and spark dialogue on key social and business topics. Events that inspire and drive change.
Journalism
& Editing
Written and video content on business and lifestyle topics with an emphasis on careers, entrepreneurship, and social responsibility. Stories that spark conversations about success, innovation, and equality.
Workshops
Interactive workshops for executives, teams and entrepreneurs — covering media communication, personal branding and strategic storytelling. Two programmes: Hot Flash Work and Speak to Brand and Sell.
About
Jutarnji list
2000 – 2016
Started as a journalist and evolved to chief of desk, responsible for daily editorial workflow at Croatia's leading daily newspaper. Oversaw the politics section, edited the most important articles, and managed the internal politics newsroom.
Gloria magazine
2016 – 2022
Editor-in-chief of Gloria and all Gloria publications, including web extensions. During her tenure, she conceived and led numerous landmark projects — among them Pokrenimo promjenu: Menstruacija nije luksuz, which resulted in a reduction of VAT on hygiene products, and the business initiative Ženska snaga hrvatskog biznisa.
Media Mind
2023 – present
Owner of boutique agency Media Mind, working with private sector clients and international institutions (EBRD, IFC / World Bank). Alongside client work, she leads her own signature projects — Hot Flash and Hormones & Work — dedicated to destigmatising menopause in the workplace.
Selected work
2025
An exclusive concept of feminine networking and socialising — building a community of women 45+ openly discussing how perimenopause affects their work, body, mind, and finances.
A space where experience meets honesty — and where women support each other through one of life's most significant transitions.
2024
The first project in Croatia dedicated to destigmatising menopause in the workplace — opening a critical conversation at the intersection of health, work, and gender equity.
Encouraging employers to explore inclusive workplace policies and create environments that enable women 45+ to continue building successful careers.
Consulting advisory and support for strategic projects in Croatia with strong social and economic impact.
Through strategic media consulting, stakeholder engagement, and communication planning, these projects gained well-deserved visibility and support.
Communications and media consultancy for the SkillUp program, developing and leading communication activities for an initiative focused on the professional development of Croatian SME directors.
Tailor-made strategies designed to increase visibility, strengthen positioning, and support engagement with key target audiences.
Consulting, advisory, and support for organiser AKH Kroatien — building visibility and positioning while challenging stereotypes and advancing gender equality in science and technology.
Highlighting women's contributions to engineering and inspiring the next generation of girls to pursue careers in STEM.
Co-organising and consulting on a project where foreign ambassadors in Croatia enhanced their photography skills under the mentorship of one of Croatia's leading photographers.
Promoting Croatia and connecting diplomats with local communities through art.
An interactive media and communications workshop helping business leaders, executives and entrepreneurs master the art of strategic storytelling, media presence, and personal brand communication.
Building confidence in front of cameras and journalists — transforming communication from an obligation into a competitive advantage.
A workshop programme for organisations and teams tackling perimenopause in the workplace — raising awareness, opening dialogue and equipping managers with practical communication tools.
Work · Body · Mind · Money — four dimensions that shape how women 45+ experience their professional lives.
25+
Years of experience
6
Areas of expertise
1000s
Stories shaped & conversations influenced
100+
Leaders & experts reached
In the news
Lider
Novinari poduzetnici: Rad u medijima izvrsna je škola za biznis
Lider
Održan poslovni skup Hormoni & posao s fokusom na izazove menopauze
Story.hr
Menopauza na radnom mjestu: Čak 10 posto žena mora napustiti radno mjesto
Zadovoljna.hr
"Što kad te ulovi valung na sastanku?": Panel o menopauzi na poslu
Plavi ured
Media Mind — boutique PR koji slavi ženske uspjehe
Zadovoljna.hr
"Hormoni & posao": Održan poslovni skup s fokusom na menopauzu
Večernji list
Kako se nositi s menopauzom na radnom mjestu? Poslovni skup Hormoni & posao otkriva
Zaposlena.hr
Održan prvi Hot Flash Money: ekskluzivni koncept ženskog druženja
Story.hr
Razum umjesto osjećaja: Žene investiraju racionalnije od muškaraca
Portal Zdravlje
Žene 40+ trebaju izgraditi čvrste temelje za godine koje dolaze
LifeBuzz
Održan prvi Hot Flash Money: Žene investiraju racionalnije od muškaraca
Lider
Fiorella Passoni, direktorica Edelmana Italija: Uspjeh nije nužno doći do najviše pozicije
Poslovni.hr
Moždana magla je simptom menopauze koji se može kontrolirati
Frequently Asked Questions
Strategic Communications, Personal Branding & Executive Communication
Media Mind is a strategic communications consultancy founded by Alenka Ostrihon. I help executives, entrepreneurs, organisations and experts communicate with greater clarity, credibility and impact through strategic communication, executive advisory, personal branding, media training and customised workshops.
I work with business leaders, entrepreneurs, organisations, institutions and professionals who want to strengthen their reputation, improve their communication and increase their visibility. Each engagement is tailored to the client's goals, challenges and communication needs.
Strategic communication consulting helps leaders and organisations define their key messages, communicate effectively with stakeholders, strengthen their reputation and develop communication strategies aligned with their business objectives.
Personal branding is the process of defining and communicating your professional value, expertise and authentic voice. I help executives, entrepreneurs and experts clarify their positioning, build visibility and establish credibility through media, LinkedIn and public communication.
Yes. I help professionals build a stronger LinkedIn presence by developing their positioning, optimising profiles, creating content strategies and establishing thought leadership. The goal is to help experts communicate their knowledge, experience and value in a way that supports their professional and business goals.
Media training prepares executives, spokespersons and experts for interviews, conferences, podcasts and public appearances. Sessions focus on storytelling, message development, confidence, handling difficult questions and communicating effectively with media and audiences.
Yes. I design and facilitate customised workshops for companies, organisations and professional groups. Topics include Strategic Communication, Executive Communication, Personal Branding, LinkedIn Strategy, Thought Leadership, Storytelling for Business, Media Relations, Public Speaking, Executive Presence, and Building Visibility and Credibility. Workshops combine practical tools, real-life examples and more than 25 years of media and communication experience.
The process begins with an introductory conversation where we define your goals, communication challenges and desired outcomes. Based on that, I recommend a tailored approach that may include consulting, coaching, workshops or media training.
Hot Flash Work | Menopause Awareness & Workplace Wellbeing
Hot Flash is an educational initiative created by Alenka Ostrihon to open conversations about menopause, challenge stigma and empower women with knowledge, confidence and practical tools for navigating midlife.
Hot Flash was created from the belief that menopause deserves more visibility, understanding and open communication. By creating space for education and conversation, we can help women feel more informed and supported and encourage organisations to recognise menopause as an important workplace topic.
Yes. Through the Hot Flash programme, I deliver workshops, keynote talks and moderated discussions that help organisations understand menopause, support employees and create more inclusive workplaces. Sessions can be tailored for leadership teams, HR professionals, managers and employees.
Hot Flash Work workshops are designed for organisations that want to improve workplace wellbeing, support women employees and create a more inclusive culture. They are suitable for leadership teams, HR and People & Culture departments, employee wellbeing programmes, women's leadership initiatives, and workplace inclusion programmes.
Menopause affects a significant part of the workforce, yet it often remains an overlooked workplace topic. Education, awareness and open communication can improve employee wellbeing, engagement, retention and create a more supportive organisational culture.
Topics can include understanding menopause and its impact, breaking stigma and creating open conversations, supporting women in the workplace, communication between employees, managers and teams, building more inclusive workplace cultures, and menopause awareness as part of employee wellbeing strategies.
About Alenka Ostrihon & Media Mind
Media Mind combines strategic communication expertise with more than 25 years of editorial and media experience. Founded by Alenka Ostrihon, former editor-in-chief and media expert, Media Mind brings together journalism, storytelling, executive communication, personal branding and education. With a background built in leading media organisations, Alenka understands how stories are created, how reputations are built and how leaders can communicate with authenticity and impact. Today, through Media Mind, she works with executives, entrepreneurs, organisations and experts who want to strengthen their visibility, credibility and influence through strategic communication. Her work combines practical media knowledge with a deep understanding of human stories, helping clients find their authentic voice and communicate messages that create trust and meaningful impact.
Get in touch
Let's start a conversation.
alenka@mediamind.hrStrategic communications · Zagreb · Croatia